COWBOY POOLS x BAWI

Cowboy Pools and Bawi might seem like two very different brands, but they share the same foundational purpose: connecting people and celebrating community. Our vision for this collaboration is simple — bringing people together through outdoor experiences.

By partnering with Bawi, Cowboy Pools can expand its presence in the rapidly growing North American beverage market while engaging the vibrant Latin-culture community.

Target Audience: Young professionals (ages 25–45) in Austin who value outdoor experiences, local culture, community connection, and high-quality, refreshing beverages.

Real Client Experience
This project was completed for a real client. At the end of the semester, we pitched our collaboration concept directly to the client and key stakeholders, presenting our strategy, creative vision, and approach for engaging the target audience. Receiving feedback from actual decision-makers provided invaluable professional experience and insight.